Congratulations! As a Certified Cicerone® you have earned the right to use two specific items that no one but a Certified Cicerone can use: 1) the title, and 2) the Certified Cicerone logo. However, even though you have the right to use these items, you must use them correctly to protect the value of the certification and your own right to use them. Let’s look at each one in turn:
The correct title for your status is “Certified Cicerone.” Of course when you say it, that’s all you need to say, is “I’m a Certified Cicerone.” But when you write it—or tell others how to write it—there are a few specifics that need to be followed:
Always capitalize both words—this is a formal title and a registered trademark and thus should always be capitalized.
Include the ® at the end of the second word. (See below for quick tips on how to add it on both Windows and Apple computers.)
This title is not complete or correct without YOUR NAME! Your name should always appear in association with the title whenever and wherever it appears. Neither you nor your employer is allowed to use the title “Certified Cicerone” without having your name (or that of another Certified Cicerone) appear adjacent to the title and in the same or similar size type.
Also please note that while someone might informally refer to you as “Cicerone Pat” when talking, the word “Cicerone” may not be used in writing either as a title or as a way to refer to you. THE FULL TITLE SHOULD ALWAYS BE USED! This refers to text on business cards, websites, social media bios, menus and anywhere else you may market your certification.
Note: As a Certified Cicerone, you are authorized to use the silver, round logo which you were emailed. You may NOT use the Cicerone Certification Program logo.
Conditions for using the logo:
- As with the Certified Cicerone title, the logo must appear in association with your name
- If the logo is used on a personal item unique to the certification holder such as your personal business card or email signature, then placement and size are not critical just so long as anyone who sees the logo will recognize it as being associated with your name.
- If the logo is to be used on something that is not associated solely with you such as a company website, a menu, capabilities brochure, slide presentation given by someone other than you, etc. In these situations, your name must appear adjacent to the logo and in type that is no less than 25% of the height of the logo itself and the overall layout must establish a clear connection between the logo and your name.
- The shape, design and color of the logo may not be modified in any way. The only thing you are authorized to do is adjust the size so that it is appropriate for the application where it is being used.
How to use the Registered Trademark symbol:
On a PC
Hold down the ALT key and type 0174
On a Mac
Hold down the ALT/OPTION key and press the “r“.
EMAIL SIGNATURE EXAMPLE
GEORGIA SMITH, On-Premise Manager
email@example.com • 312-555-1234
ADDING YOUR CERTIFICATION TO YOUR PROFILE
- Go to Profile: “Edit profile” and scroll down to
- CERTIFICATIONS, click ‘+Add’
- Then enter,
- Certification Name: Certified Cicerone®
- Certification Authority: Cicerone Certification Program
- Certification URL: Either www.cicerone.org or https://cicerone.org/users/xxxx (the URL of your cicerone.org profile)
- Dates XXX 20XX-Present and be sure “this certificate does not expire” is checked.
- DO NOT list your status in the “Experience” section of your LinkedIn profile, as it then displays you as an employee of the Cicerone Certification Program.
- Unfortunately, Facebook is limited in how you can display your Certified Cicerone® status.
- Click on the “About” tab of your profile and selection the “edit” button to the right of “Work and Education.” In the “Where Have You Worked?” section, add the brewery, bar, restaurant, distributor, retailer, etc you work for, and under the description area, you can add your Certified Cicerone® title.
- If your Cicerone status is not tied to a particular job, you can choose “Freelancer” as the job and then add the title to the description.
- DO NOT list The Cicerone Certification Program in the section that asks, “Where Have You Worked?”